Showing posts with label Feature. Show all posts
Showing posts with label Feature. Show all posts

Monday, November 21, 2016

Icon For Hire: Do or DIY


>> With the days of mega-rockstars behind us, dipping your toes into the icy waters of the music business is a more frightening prospect than ever before. So imagine the courage it takes, then, to not only take on the industry unaided by a record label, but to leave your label and lose everything in the process. Icon For Hire lost everything leaving their label, including ownership of their first two albums. But even in the face of bankruptcy, addiction, and losing band members, Icon For Hire’s dedication to authenticity in their creative expression never wavered, and their faith paid off tremendously.

>> Aided by their fans (the Icon Army), Icon For Hire became their own label, and lost the shackles that had been holding them back from complete musical sincerity. A band that has always been dedicated to honesty, Icon For Hire could now push the boundaries of expression even further.

>> Though the path following their newfound independence was treacherous, they have said “the pros have far outweighed the cons so far. We adore having full creative control, and it’s a magical feeling to be in the driver’s seat of our own careers. Honestly, we have not experienced many cons so far, except for any fears that were present in the beginning, like, "Can we really do this?” In the end, we had been doing almost everything ourselves anyway, so not having a label wasn't a big adjustment.”

Photo Credit: Emily Beckerbelieveit

>> Now that the band has full control over the album making process, they’ve described their changing relationship with music, saying “We’ve certainly felt more freedom and joy throughout the creation process, which has been coming out in the actual songs. It’s been very empowering to not have to answer to anyone, or worry about impressing the right people at a label so they’ll promote us or something. We only feel responsible for our fans, for creating music that they resonate with. It’s much more fun.”

>> A crowdsourcing campaign that gave fans unprecedented access to the creative process of producing an album (perks ranged from providing backing vocals to appearing in music videos), paired with lead singer Ariel’s weekly videos on self-love and living an authentic life, strengthened the bond between artist and fan. This bond has culminated in the band’s most emotionally raw album yet, and a recently concluded tour they have cited as their most successful to date, noting “we’re playing to the biggest crowds we’ve had on a headlining tour, and everyone is singing every single word. The fans know our story and all that we’ve overcome, so this tour feels like a celebration of everybody's collective victories-personally and as a band.”

>> We live in uncertain times, constantly wary of insincerity, but in the arms of Icon For Hire, there is never a question that what you’re receiving is the unfiltered, hard-earned truth.

Photo Credit: Emily Beckerbelieveit
- Written by Emily Becker

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Wednesday, October 12, 2016

Live Review: Of Mice & Men, Young Guns @ Gramercy Theatre

Young Guns

Of Mice & Men and Young Guns at Gramercy Theatre on September 16th, 2016

>> It’s a tall order to open for a pillar of the scene at their album release show. It’s an even taller order if you’re not a New York darling and instead hopped across an ocean from London. But in a scene not known for an easy in—I witnessed a girl in line livid about someone “wearing a Three Days Grace shirt at an Of Mice & Men show”—Young Guns were received with open arms and clapping hands. They managed to stitch up the space between uplifting radio jam and throw down rock song and win over everyone in the crowd, from the boy in the Lady Gaga jean jacket to the heavy metal kids with plugs the size of quarters in their earlobes. Young Guns stunned with their authenticity and vivacity, and easily could have stood on their own as a headlining act.


Young Guns

>> As for Of Mice & Men, there were, as always, the outcries of selling out on Facebook and the complaints of going soft on Twitter. But that didn’t stop the band from winning every heart in the room. This is a band that knows how to tap into and fully harness the complete spectrum of human emotion and uses that power for good. Even the parents in the back had a hard time keeping their feet on the ground. If you’ve written off Cold World without hearing it through, I implore you to sit and listen to the album just once—it’s a record made with love and honesty and it deserves to be listened to with open ears and open hearts.

Of Mice & Men
Young Guns
Young Guns
Young Guns


Young Guns
Young Guns

- Words and photos by Emily Becker

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Saturday, September 10, 2016

An Acoustic obSession with The Great Heights Band

Photo by Charow Photography


>> Sometimes you meet a group of people and you hit it off immediately. I was lucky enough to have that very experience with The Great Heights Band from Baltimore, MD. We crossed paths at the Launch Music Conference in Lancaster, PA and the shared love of good laughs, good tunes and good tattoos was fantastic. Hearing that the band would be coming to New York in late August on their Songs In Acoustic Timing Tour was exciting, and we knew we wanted to do something to celebrate.

>> Neal Karkhanis and Eric Taft were the two members embarking on this stripped down tour to perform songs they've written (as well as a few covers) in a totally new way. The duo chose to perform two special songs for our readers here at The Music Obsession, including a brand new one called "The Mountain," and we're thrilled to share these videos with you. 


The Great Heights Band performing "Stay"


>> Though stripped down, there's no denying this band's energy. The positivity and warmth present in these two songs translated beautifully to the full set later that evening. Neal and Eric performed these tunes and a slew of others in a packed room at The Bowery Electric - a room full of friends, fans, and newcomers alike. Each song in the set was accompanied by hand claps or a sing-a-long from the crowd, and it was a performance that would made attendees want to see these guys every time they're in town. Be sure to watch both of these videos, and stay tuned for more from The Great Heights Band.

The Great Heights Band performing "The Mountain"


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Friday, October 30, 2015

The Wax Record Fair Takes Los Angeles



>> The most exciting thing about attending the first year a fair gets off the ground is being able to watch it grow. WAX: The Los Angeles Record Fair is a two day fair that takes place in the Capitol Records parking lot in Hollywood. It isn’t perfect, but it will grow and blossom and, hopefully, become one of the must-go-to festivals during the season.

>> Way back in the 70s when vinyl was big, there would be a record sale in the Capitol Records parking lot once a month. Once vinyl started becoming a thing of the past, so did these sales. This weekend is trying to bring that back. The Harvest Records representative said it best, “We want to…resurrect it. It didn’t really exist in this incarnation before, but we’re starting something new. It’s an hour old, so, it’s the first of many. Imagine us as the first Tori Kelly song and next year it will be massive.” With over 30 vendors here on this 90 degree October day, I think it has a good chance.

Ari on the scene for TMO

>> Over half these vendors are different record stores throughout LA. Of course there is Amoeba, but that’s not all. From what it looks like there about a dozen different stores that still sell vinyl around LA. This is the part of the fair that is bringing back the sales from all that time ago. 

>> However, the other vendors is what makes this different. There are two vinyl mailing services (like Netflix, only with vinyl) bringing this into the modern era, one radio station that focuses on unsigned artists, Fender Music Foundation which focuses on helping get instruments and music education to kids in the US who can’t afford it, and many more.

Fender Music Foundation (Photo Credit: @waxrecordfair)

>> It’s a baby Warped tour and baby SXSW mashed together with a focus on vinyl. But there is one big thing that separates this fair from anything else — VIP and press get access to Capitol Studios. Most fairs and festivals are in an open area where there never is a building to explore. This is different. The bottom floor of Capitol Records is Capitol Studios, where many of your favorite bands have probably recorded. However, the recording rooms are in the front of the building. If you go all the way back, past the picture of Norah Jones, there is a door that leads into a beautiful but small room with wood paneling and stones on the wall. This is where records are made. 

>> The process is beautifully simple and almost feels like magic. When the song starts, a machine applies just the right amount of pressure to create grooves on the acetate. I’m sure it takes many years, but Ian Sefchick makes the mastering process look effortless. I was never a vinyl collector before this weekend, but I might just go out and buy a turn table now. 

>> From the mastering to hearing about how Dorado PKG makes record jackets to talking to a company like Audio Fidelity which tries to make records sound the same way they used to, there really is something magical and majestic about a vinyl record. 

>> It’s not perfect yet, but the WAX fair is well on it’s way to expanding vinyl culture. The process of making music the old fashioned way really is a beautiful thing.  



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Tuesday, August 25, 2015

The Music Obsession featured on The Cadence Inc

>> Hello everyone - exciting news! I have been featured on The Cadence Inc's Media Profile feature. I discussed how TMO isn't Rolling Stone and how I'm totally fine with that, how you can't judge success based on what other people are doing, and more. I've posted a small bit of the content below, but you can see the full feature at thecadenceinc.com .



The Cadence Inc: How do you see that the role of the music journalist has changed over the years? Now that the spread of ideas and opinions is so easily presented, how do you as an interviewer/publication stand out?

Kate Russell: It's definitely hard to stand out, especially if you're trying to avoid click-bait headlines. I took two courses at NYU about this very topic, and what I learned was that the music journalist plays a different role for people on an individual level. Some readers use the music journalist like they would use the suggestion of a friend - if the writer says this album is good, it's good and if the writer says this album is bad, it's on to the next one. That was sort of my intention when I started writing - to be the person who shined the light on the albums worth checking out. As a reader, I use music journalism to show me what to listen to first. If several writers are covering the same act, I'll look into what makes them so "buzz worthy." What's interesting is the fact that anyone can start writing about music now, no degree required. The flexibility in that way is what gave me the chance to do what I do (and to be interviewed like this!) so by default I can't complain, but it's definitely fascinating to watch how there are more and more ways for writers to make their opinions known and shared worldwide. To stand out, I do what I've always done - I try to cover things in a unique way, ask questions that people are afraid to ask or haven't thought to ask. I'm selective, and I think that helps my readers trust my site and its content. So while TMO might not be Rolling Stone, I know that those who do read the articles do so with an appreciation and that matters more to me anyway.

- Kate Russell

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Wednesday, January 28, 2015

Stream: "The Glow" by Monogem


>> Get ready to groove - Monogem just released a new track, and it's quite the jam.  "The Glow" encourages listeners to "lose yourself in the dark" through Jen Hirsh's smooth and sultry vocals and a unique combination of sounds in this electro-pop/soul track.

>> When asked about what makes "The Glow" different, Hirsh had this to say: "There's something very special to me about "The Glow"...it was the very first song that sort of defined this new sound. The glossy drums, tight harmonies, short vocal phrasing--there's a certain slickness to the song that I feel stands out. There are also some chirping birds that made it onto this final mix which is awesome. The window was open when we demoed the track, and Scott was able to put a filter on them and some delay to make it sound rad. Can you hear them?"

>> You can definitely catch the chirping if you pay attention, and it's just one of many refreshing elements of the song. Don't just take my word for it though - listen for yourself! Stream "The Glow" below, and be on the look out for Monogem's upcoming self-titled debut EP. 



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Thursday, December 11, 2014

Nicki Minaj: Why Society’s Metaphorical Anaconda Wants Some, Hun

>> On Wednesday December 3rd, there was a last minute private event at Up & Down in NYC. The event was a listening party for Nicki Minaj’s upcoming album The Pinkprint, and various circumstances led me to be the one working the door. The guest list was limited but full of impressive names, and there were few to no problems with guests being turned away. There was one problem though – doors for the event opened at 8:30pm, and Miss Minaj was nowhere to be found. The bar inside kept guests occupied while I stood outside in the cold with some security guards, and at 10pm, Nicki finally arrived. I smiled at her as she walked by, and I’m not sure if it was the cold air or her refusal to acknowledge the help, but she looked right through me. It would have bothered me if the next exchange didn’t happen. She walked in, looked around, and immediately scoffed “There ain’t no food here?” before sending her manager running to the 24-hour pizza place down the block. She may be a diva, but she knows what she wants and she’s honest about it. She really won’t miss meals (See “Anaconda” lyrics). Finally, someone I can respect.


>> Nicki Minaj released her debut studio album, titled Pink Friday, in late 2010 and her name hasn’t left society’s collective mouth for very long since. Minaj has done a myriad of things over the years to keep it that way. This includes performing at the 2011 Victoria’s Secret Fashion Show in one of her many brightly colored wig and outfit combinations, a performance that brilliantly showed off her affinity for both music and style. She has also launched an exclusive clothing line with K-Mart, a perfume whose bottle is in the shape of Nicki herself (below), her own brand of Moscato (MYX Fusions), and has therefore become an entrepreneur in her own right. She’s been on talk shows, late night TV as an interviewee and a performer, and she’s had a song featured on one of those Fearless Records “Punk Goes Pop” compilations – the fourth volume to be precise. Between all of this and that hilarious song “The Creep” with The Lonely Island (for which there is a video, and a great one at that) – it seems like Nicki has virtually done it all. This is something she addresses in her hit “Moment 4 Life:” “We done did everything they could think of / Greatness is what we on the brink of.”


>> Having just turned 32 a few days ago, it’s clear that Nicki has been gaining success as she gains life experience. But what makes her different from any other pop star? Others have seen similar levels of success, but what is it about Nicki Minaj that lets her stick around instead of fading out as another one hit wonder? Having the support of Young Money / Cash Money certainly doesn’t hurt, but there's more to it than that. I chalk her success up to strategy and branding. When she first started getting some attention musically, it was more than just the songs that made people stop and listen. First, female rappers exist but generally aren’t as popular as their male counterparts. Seeing someone like Nicki making music with and on the same level as artists like Drake and Lil Wayne automatically sets her apart from her peers. She even declares herself “the female Weezy” at the end of her single “Stupid Hoe."  The second way she stands out is through her presentation. Nicki has various characters that she uses in her songs, in guest spots on other artists’s songs, and in her videos. There’s a character with a cockney British accent and another that is essentially a living Barbie Doll. These wild characters plus her loud and unique style automatically make her an artist to keep an eye on, even just based on the curiosity over what she could do next.


>> When debuting her new album at that listening party at Up & Down, Nicki Minaj chose which songs she wanted to play for those in attendance. She skipped the already well-known singles and focused on the tracks that she thought were more content-heavy. When it came to “Only,” she purposefully chose a clean edit of the track to play and after a few seconds, she grabbed the mic and rapped in the expletives before moving on to songs we hadn’t heard yet. Seeing how much each song meant to her and seeing her not be able to resist singing along to her own music really stuck with me. The same thing goes for her demanding food upon her arrival. It was a dramatic moment, but it gave me an appreciation for that line in “Anaconda” because even though it sounds silly, it’s a fact. She isn’t missing meals, whether or not she’s already running late for her own event. Jokingly or seriously, Nicki raps about her reality, and it’s something worth acknowledging. We see her beautifully tackle the most personal of topics like love and loss on The Pinkprint, and hopefully fans will get to see a different side of this versatile artist as a result.


>> Sure, she’s a diva. She knows what she wants and she’s not afraid to ask for – no, to demand it – and there’s something significant in that. Her lyrics, videos, and persona(s) exude confidence, and it’s a confidence that demands respect. Nicki Minaj is an artist, whether or not tracks like the ‘in your face’ “Anaconda” are interpreted as art or click bait. The beauty in Nicki’s strategy is that hooking people in with a song and video combination like “Anaconda” gets them invested for when her deeper and more genuine songs like “All Things Go” and “Bed of Lies” come out. After hearing her forthcoming album, it’s more than obvious that there’s more in her songs than the fact that she has a great ass (although that’s still fairly crucial). She raps and sings about losing loved ones, the struggles she’s endured on the road to success, and other very personal matters. There are still dance songs and tracks that demand an “oh snap!” from the listener, but The Pinkprint is much more than that. As an artist, Nicki is much more than that. Mega pop hits like like “Starships” and “Super Bass,” seemingly created just for the sake of having hits, were just the building blocks of the Minaj Empire. The Pinkprint is Minaj’s throne.
Long may she reign.

- Kate Russell



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Friday, December 5, 2014

The College Experience with Ashley Kervabon

>> Hello, all! We haven't shared a story recently, and I want to get back in the swing of things. In case you're new to the feature, here's a brief explanation of what I'm after:  The College Experience is my way of discussing the pros and cons of taking steps to have a career while still being a student, or how the desire to be involved with the music industry could interfere with the pursuit of a degree.  I'll be asking a selection of folks the same basic questions regarding their school, their role in the industry, their struggles, and their goals.  I'll also ask about each person's individual projects, whether they are photographers, musicians, aspiring publicists, writers, promoters, and the like. I think it'll be interesting to see how each of us deals with the difficulties of balancing  and prioritizing the various obstacles we face as students with big ambitions.

>> Today we're highlighting Ashley Kervabon, a recent college grad who is looking to find a job in the industry while actively pursuing a career as a musician.  Before graduating, Ashley held internships with the likes of Atlantic Records and MTV, and now she's focusing on making her music the best it can be and getting it out there. Read about her experience of making contacts, exploring different areas, and ultimately deciding to focus on what she loves most below.



Please state your name, age, what school you attended, your major, and what year you graduated.
​Ashley Kervabon, 22, Hunter College Graduate 2014, Major: Media, Minor: Spanish ​

When and how did you first get involved with the music scene?
I first became involved with music when I was ten years old and started taking piano lessons. From then on I picked up the bass guitar and most recently singing and songwriting. As far as the scene goes, I started going to shows when I was 17.

​ If you got involved at a relatively early age, were age restricted shows ever a problem?
​Age restricted ​shows were definitely an issue and unfortunately still are. I have a lot of underage friends who aren't allowed to go to my shows. It's a shame that venues are so worried about selling drinks and making money rather than spreading music with a large crowd.

Now that you're out of college, has that aspect gotten easier? Are things more accessible to you now?
​In terms of age restriction, things are definitely easier for me. However I wouldn't say it has all gotten easier. Some shows cost money and though I am completely for paying cover charges in support of the band who is playing, sometimes a drink minimum makes the outing a little out of budget for a recent college grad/musician. ​

Do you find that you have more or less free time generally now that you’ve graduated?
​Now that I am working nights at a restaurant it is a bit harder to attend shows and when I am not working I am rehearsing with my own band so my free time is very limited and varies upon the week. 

What experiences have you had so far in the industry?
​I've had several internships during college in the music industry which were all a blast and I would say they were probably the best thing about my college years. After college I've just been trying to make new connections and keep in touch with the ones that I already have.

What did you get out of each of those experiences?
​Contacts are definitely a huge plus. I think everyone's success story starts with someone that already know believing in them. ​

Are there any companies in the industry that you particularly admire? Whether they’re companies you’ve worked with or just companies you follow, what appeals to you about them?
​I don't want to pinpoint companies but I will say this, anyone working in the music industry is amazing in my book. It's an industry that is always changing and never rests. I admire anyone who can keep up with that. ​

Being actively involved in the music industry, how often were you tempted to skip class or put off an assignment in order to attend / play a show? Or, how often have you put off real life responsibilities in favor of musical pursuits? How do you make the choice?
​Being honest, I've always put my music career (as an artist) first. Physically I would be in class but my mind was always elsewhere. There are lots of good lyrics in the back of my old psychology notebooks. Making the choice was always easy for me because I'm confident of my music career but I can see how some people would be conflicted. ​

Have you ever arranged your schedule based on music related obligations? / Have you ever had to turn something down or reschedule something based on your school schedule?
​I don't think I've ever had to reschedule. I would always work around it and again, if I had to pick one I would pick playing a show. ​

Were you often faced with tough choices when it comes to priorities and scheduling as a student also involved in the music industry?
​It was annoying to have to go to class in the midst of writing a song but other than that I could work around it.

Did you struggle with roommates? Did not having enough space ever get in the way?
​I never dormed but even having bandmates in different boroughs makes things sometimes complicated. Living in such a big city (with small apartments) has it's pros and cons. The good thing is that there are plenty of decently priced rehearsal studios that make life a lot easier.

​What was one of the biggest obstacles you've faced while trying to progress your career while still in school? Did you face many tough obstacles like that, or did being in school help you take those next steps?
​I think being in school gave me enough time to figure out in what direction to go in.. ​

Which direction is that, the direction of focusing on your music?
I think that school gave me time to figure out what I didn't want and what I did want in regards to my future. I know that I want to be in the music business, ideally as a songwriter and performer. Though my PR internships were fun and I learned a lot, that's just not my main focus right now.

Ideally, what would you like to do next with your music?
As for what's next, just playing a lot of shows in and out of NYC as well as recording a demo with my band Queen of Wands.
​
How did being in college help you advance your involvement in the music industry? Do you think the pros of being in both simultaneously outweigh the cons?
​If i truly wanted to go into the business aspect of music I think I say that yes school helped me a bunch but as a musician I sometimes wish I had used that time to take more music oriented classes (voice lessons, etc.). ​

Do you think it's been beneficial to start your career in the music industry while you're still in school?
​I think if you know what you want definitely start ASAP. It won't always be easy but it's definitely worth it.

​What have you been up to since graduation?
​I've been going on interviews here and there for assistant positions in the music business but have mostly been focusing on writing new material for my solo career and most recently performing with my new band Queen of Wands. ​

What would you say to someone debating how to pursue a career in the industry while still in school? What advice would you give to a younger you?
​I would say just go for it! People talk a lot of shit about the music business but if it's what you really want, once you get involved it'll be so rewarding! ​




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Monday, November 10, 2014

A CMJ Feature with Alexz Johnson

>> Between 2004-2008, The N (TeenNick) was my television network of choice. I loved virtually every show they had, and Instant Star was definitely a favorite. The show starred Alexz Johnson as a young musician navigating a music career, fame, label drama, friendships, family, and love interests - all at the same time. The show was great, and the soundtracks were a huge part of my life at that time. When the show ended, I was understandably upset, but shows end and life goes on. That was that.

>> A few years later I stumbled upon an album called Voodoo and was pleasantly surprised to find Alexz still making music, but this time it was on her own. Throughout her career, she gradually stepped out from the Instant Star shadow to become an artist in her own right and has been pursuing a career doing what she loves.  I got to speak with Alexz a few weeks ago at the CMJ Music Marathon.  We discussed her new album, Let 'Em Eat Cake, her love of touring, and making the decision to turn down major labels in order to do things her way.  You can read the interview below, and watch an acoustic performance of the song "Let 'Em Eat Cake" here.



How's your day been so far?
Hectic. We drove in from Maine this morning and we played a show at 11:30 last night, which was super fun, but then we got up to drive to New York to do two days of CMJ.  Everyone's pretty tired but playing in New York City is always so exciting. Plus it's nice that I get to sleep in my own bed, too.

You're originally from Canada, but you're currently based in Brooklyn right?
I'm from Vancouver and I've been in Brooklyn now for about three years. I come to the Lower East Side (where we were doing the interview) all the time, Brooklyn is just more affordable.

How has being part of CMJ been so far?
It's cool! I mean I've played a CMJ show before but this is the first time where I have an album to promote and something to talk about.  I'm doing a showcase tonight at The Living Room which just re-opened in Williamsburg, and then one tomorrow night at Webster Hall which I'm stoked about. It's all full band which is great. The last two tours I've done have been acoustic based, so it’s been really nice to have a full band behind me.

So it's been a different experience this time around.
Yeah, totally.  I’ve been on tour with a band a couple of times before but this just means a lot to me because it’s my new album and I’ve spent almost two years creating it so it has a lot of my heart.

Which makes sense! You crowd-funded this album too which is interesting - want to tell us more about that?
I had some success using Kickstarter to launch my first tour and after some thought I decided to use Pledge Music as a platform to be able to reach out and work with one of my favorite producers, David Kahne who agreed to work on the project. Upon completion of the record I got offered a major label and I turned it down because I felt like I’d already paid for the album and I believe in it and I love it. I’ve gone down the major label route twice and between bad luck and shifts in companies, albums get shelved. It just happens, and I didn’t want to take that chance. I wanted to be able to release it and tour it. I want to spend the next two years touring it, I want to go back to Europe, South America… My expectations aren’t crazy at this point. I’ve been in the business for so long that I want to be able to have enough success that I can maintain momentum in my career and keep making music and touring.  I want to have a long-term career.

You decided to turn down the majors to do it on your own instead. What went into that decision? Was it mostly just past experiences? 
Pretty much, yeah. It can sound good and it can feel good, and it's nice to have a major label behind you, but there's so much mainstream... cutting down that's happening.  If your music doesn't sound specifically like something they feel is sellable then you have a tougher time. There’s luck of the draw for sure, but I didn’t want to be in that anymore as an artist. I’d rather have fans that like my music and buy my music keeping me alive and eating and making music – I’d just rather give them what they’ve gambled on.  That’s what’s so amazing about Pledge [Music] – I’m able to do that. It's such a wonderful thing and it's work; it's so much more work than just having a [major label] team behind you. I mean I have a great management team which I locked down this past year which is awesome. That's one of the hardest things to find as an artist: someone that believes in you before real money comes in. It’s been amazing having that Pledge platform to fund my own projects. It's a lot of work, but it's worth it.

It must be great knowing that many fans wanted to and were able to support the album.
There’s something really cathartic about having a physical CD in your hand that you paid for with their help that you’re signing and shipping off to them. It's the best way to say thank you.  It's like you get to personally see these people. I love writing - it's been like sharing the journey and ups and downs through Pledge. It's like a blog in a way. Will I do it again? I don't know, maybe. With this album, there's help with distribution through Capitol which helps it get into stores and stuff like that.  I’m trying to make the best choices so that my music gets out there. Since Instant Star, and most people probably know me from that show most prevalently, I’ve had two major record deals. My music seems to be a little too off the beaten track so maybe that’s not the best move for me. There are other options for me to get it out there.

Kind of going off of that, you have a great presence on social media. Have you been using that to get the word out and connect with fans?
Hugely! I don't know what I would do without Instagram and Twitter - that's what's promoting this tour right now, that and Facebook. It's a full time job with being on the road, touring, and maintaining relationships - everything is just so geared towards getting this music out there. I believe in this album so much.

So much so that you named your current tour after it.
Yeah, it's the Let 'Em Eat Cake Tour.  It's a tour with an awesome band called Jared and the Mill who are the sweetest guys from Phoenix, and I'm also on tour with Patrick Droney who's opening every night. He's an amazing electric guitarist and he's actually going to be performing a song with me on guitar for you.  He's opening and he's in my band, and the band is awesome. I'm able to pick the musicians I want to work with and play with which is one of the coolest parts - I get to create the world I want to have on stage.

Acoustic obSession: "Let 'Em Eat Cake" by Alexz Johnson featuring Patrick Droney on guitar


That must be another great part of the crowd-funded freedom - you not only get to choose the music you make, but who helps you make it.
Yeah! The producers, and I got to write a lot of songs with my brother. "Let 'Em Eat Cake" I wrote with my brother... it's been a really cool experience so far. It's indie but it fits me more, I think. 

I still hand write my business cards, so I definitely respect wanting that control over your own content.
I’d rather have 10 fans that see my authenticity than a million that don’t. I'm never going to stop, so hopefully my health maintains and I can keep touring. Touring can be challenging sometimes but I'm totally willing to put the hard work in, and hopefully this record represents that.

If you can survive CMJ you can survive almost anything.
It's been great, I'm just mid-tour. It's a long one, almost two months. It's lengthy but we're meeting new people and having a blast. My younger brother Garrison is playing drums with me on this one. He's 17, the youngest of ten of my siblings so we flew him out from Vancouver, Canada to play in the band. Keeping it in the family, keeping it real.

After this you have the rest of the Let 'Em Eat Cake Tour, but what's your plan for after that?
Toronto, then it'll be Christmas and the New Year. I want to go to South America and tour there, I want to tour Europe - I want to keep touring. Then hopefully maybe getting an opening spot for a great band, anything to promote this record as much as I can.

Is there anything else you want to say?
Thank you for filming, thanks for your time and come catch a show if you can. The dates are on my website, alexzjohnson.com and you can follow me on Instagram, Twitter and Facebook!

From left to right: Kate Russell, Patrick Droney, Alexz Johnson, Sheila McNair @ Hotel on Rivington for CMJ

>> Alexz Johnson is still out on the Let 'Em Eat Cake Tour with Jared & The Mill and Patrick Droney.  Check out the remaining dates for the tour here.

- Kate Russell

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Friday, October 17, 2014

The College Experience with Jaime Schultz


>> Happy Friday all! It's time we look at another student with dreams. For those of you who don't know what this feature is for, here's a brief explanation of what I'm after: The College Experience is my way of discussing the pros and cons of taking steps to have a career while still being a student, or how the desire to be involved with the music industry could interfere with the pursuit of a degree. I'll be asking a selection of folks the same basic questions regarding their school, their role in the industry, their struggles, and their goals. I'll also ask about each person's individual projects, whether they are photographers, musicians, aspiring publicists, writers, promoters, and the like. I think it'll be interesting to see how each of us deals with the difficulties of balancing and prioritizing the various obstacles we face as students with big ambitions.

>> After discussing the efforts of promoting and performing music last week, today we look at someone who captures other people's moments.  Jaime Schultz is a music photographer who is currently interning with Universal Music Group while in her third year of college. She's recently photographed Colbie Caillat at NYC's Central Perk location among other cool things.  Find out about Jaime and her college experience below.

Source: Jaime Schultz Photography

Please state your name, age, what school you attend, what year you’re in, and what your major is.
Jaime Schultz, 20, The School of Visual Arts, Junior, Photography Major

When and how did you first get involved with the music scene?
I’ve been involved with music my entire life, my parents used to listen to a lot of country and some rock music. When I was seven or eight I started to develop my own taste which ranged from Missy Elliott to Korn (Weird choices for a eight year old but hey it was 2003). My neighbors accidently bought a Korn album when I was a kid, so they ended up giving it to me and I fell in love with heavy music at that point. I still maintained a love for pop and hip hop because artists like NSYNC were popular for my age group, and Ciara was coming up in the scene in those years too. Since then I started to get exposed to music like AFI and My Chemical Romance and would sit at my computer for hours just looking up musicians and listening to all types of artists. High school came around and I was already taking photos in a serious manor and wanted to figure out how to merge my love of photography with music. I started getting approved for shows to shoot in my sophomore year of high school -- at this point I had no outlet but managers were more willing to hand out passes back then. I was getting opportunities to go to shows but of course, my parents wouldn’t let me go to shows so I didn’t really shoot much. I think I shot four shows from 2009-2010. That being said I got really involved in the local scene in Northern California, I went to this venue called Red House in Walnut Creek, CA every weekend. I didn’t always shoot but I really learned how to take pictures at shows in that venue. From there I got more leeway with my parents and I tried to shoot everything I could get my hands on.

If you got involved at a relatively early age, were age restricted shows ever a problem?
I got involved young: I started taking it seriously at the age of 14 and haven’t looked back since. My parents were a HUGE obstacle for me, even to this day if I’m home they generally don’t want me going out and shooting shows. I remember the first time I got really mad at my parents for not letting me shoot a show, it was on 4/20 in 2010(I think…) and HIM was playing in San Francisco. At the time HIM was one of my favorite bands since I was like 10 and I was approved for a photo pass and my parents wouldn’t let me go. I was crushed and most likely cried and threw a fit all day, because I could see what I wanted in such close range but my parents refused to let me go.

Now that you're in college, has that aspect gotten easier? Are things more accessible to you now?
Now that I’m in college and living in NYC It’s gotten a lot easier. I’m also thousands of miles away from California so my parents can’t really say no. Also it’s a lot cheaper to take a subway to shows rather than having to drive or attempt to take SF public transit in California. I do burn myself out now that I really don’t have limits to what I can shoot, and how far I can travel.   

What experiences have you had so far in the industry?
So far I haven’t had a lot of “Industry” experience. I’ve been shooting live shows for a handful of online outlets and have been published a few times recently. Right now I have a photo internship at Universal Music Group which is absolutely amazing and I love it here. I’m hoping to get a part time job at a label or management company soon because that would just be so great for me concreting a position in this industry.

Where did you have your photography published?
Right now I’ve been published in the August issue of Premier Guitar and I contribute to New Noise Magazine, mainly their online site but I was published in their August print issue as well. For Premier Guitar it was a photo of this great band from Brooklyn called Sharkmuffin. I had to do a school project so I got to shoot them in a recording studio and I was really exited when I was contacted about publishing that photo. For New Noise it’s a photo I took of Major League when Nick Trask was still their singer.

What was your reaction when you found out that someone wanted to publish your work?
No doubt, I freaked out when I was contacted by Premier Guitar looking to use some of my photos. I jumped around my house and called my mom at work in excitement. I was mainly exited because it was a print magazine that is international. For New Noise I was also really exited because I had no idea my photo was picked, I saw Major League post the article and saw my photo, also I freaked out a tad and was really exited about it. My parents were so happy that they purchased two copies of each issue that I had photos in.

What have you been doing at your internship at UMG so far? How did that position come to be?
The first few weeks were really slow.  I shot Nick Jonas’s music video premiere on his 22nd birthday and did a few in office showcases. After that I was doing some spreadsheets and a little editing here and there, not an insane amount of work. In the last two weeks I’ve been doing a lot more. I got to shoot Misterwives, Jessie J, Kiesza, and the most amazing experience was last night shooting Def Jam’s 30th anniversary show. It was truly mind blowing being surrounded with so many industry people and being able to shoot all 15 acts that performed including 2 Chainz, Rick Ross, DMX, Ashanti, Ja Rule and a bunch more. Most of these artists I never thought I’d get a chance to see, let alone photograph. I’m still in a daze about the entire event. Things seem to be picking up right now so hopefully a lot more work for me in the upcoming weeks!

What did you get out of each of those experiences?
I love being able to see the inner workings of a label, working on so many aspects of what it takes to keep an artist a float, not just photography based. I’m taking this internship as a huge learning experience as well as a opportunity to make connections and maybe get a job out of it.

Are you involved with any clubs or teams relevant to your interest in the music industry?
I’ve never been involved with any clubs, promoters, or street teams. I’m super shy and relatively anti social so street teaming would never be an option for me. I could never stand on a street corner and pass out fliers. I know street teamers do a lot more than that but I never really had an interest in that side of the industry.

Are there any companies in the industry that you particularly admire? Whether they’re companies you’ve worked with or just companies you follow, what appeals to you about them?
There’s a handful of companies I really enjoy working with and admire for their work ethic. Big Picture Media is one I love everyone who works there and they are seriously so hard working with everything they do its really amazing to work with them and their artists. Also, Universal who I intern for because they have such a big span of artists and people working on a million things at once and its full of great people that I enjoy working for. I have a few friends that are Tour Managers who I love to death because they’re great and are always helping me out. There’s a few other companies I really like working with like The Chamber Group, Sight and Sound Management, and Warner Brother.

Being actively involved in the music industry, how often have you been tempted to skip class or put off an assignment in order to attend a show? How do you make the choice?
Oh, I do that often. I’m terrible when it comes to school. I tend to schedule my classes around times that shows won’t happen. So I refuse to take anything that starts after 6. I’ve left classes early multiple times for shows and sometimes skipped class all together depending on how far I have to travel. It’s a terrible thing to do but I try to balance it out. I’m a total procrastinator so projects generally get done the night before they’re due. I’ve had that mentality my entire life and I should totally change that….. one day.

Have you ever arranged your schedule based on music related obligations? Have you ever had to turn something down or reschedule something based on your school schedule?
100% I arrange my school schedule based on times show starts, my classes better end by 6 or I don’t take that class. I really hate turning things down and rescheduling, I don’t think I’ve ever had to do that due to something school related, but I have due to being sick or something like that, which I often will go to shows if I’m sick, I basically will go unless I can’t walk. Which has only been the case two or three times.

Are you often faced with tough choices when it comes to priorities and scheduling as a student who's also involved in the music industry?
My priorities are generally music related first and for most just because I want to do everything I can to further my career. School is a close second, obviously its important but I generally will take a show and just pull an all nighter if I have to, in order to catch up on work. I also have family close by when I’m in NYC for school and trying to schedule weekends to come visit has been really hard because shows are always on weekend nights. I have to find weekends that I have no plans and they have no plans, so I don’t get to visit as often as I’d like.

Do you ever struggle to find space to store your equipment, especially when living in a dorm? Is traveling with fragile equipment ever a struggle? Is affording the equipment you need ever an issue?
Sadly I’ve been living the dorm life the past three years and I struggle with thinking someone will steal my equipment more than not having space for it. I don’t have a lot of equipment so I have space for what I do have. I don’t really worry about traveling with my equipment I’m careful enough to not drop things or throw my bag down. I luckily live around the corner from my class building so generally I just go home and grab my equipment before I head out to a show, in the event that I need to leave right a way, I don’t mind carrying my stuff all day. Not having money to buy equipment is the biggest difficulty. I’m lucky enough to be a photo major at a school that is fully stocked with equipment that I can take out almost whenever I want free of charge, which is amazing.

As someone who dorms, do you struggle with roommates? Do they ever complain about you taking up too much space or being too loud with your musical endeavors?
I had a single room my freshman year, and because I wanted to have my own kitchen I took the plunge and got a dorm with two roommates. Worst mistake of my life. I grew up as an only child so having to share a small dorm with two other people was an absolute nightmare for me and I will never do it again. Not only did I not know who I would be dorming with but we didn’t get along. Long story short, it was a nightmare and I hated it. I didn’t really listen to music too loud, so I didn’t bother anyone with that but my stuff did take up a lot of space, not all camera related I just have a lot of things. Other than that it was a lot of petty crap that I dealt with between the three of us.

What is one of the biggest obstacles you've faced while trying to progress your career while still in school? Have you faced many tough obstacles like that, or has being in school helped you take those next steps?
The biggest issue I’ve come across thus far is not really being able to tour. Don’t get me wrong, I have yet to get an offer but if something did come up I’d more than likely have to turn it down and that would just kill me. Going to a fine art based school hasn’t helped me progress in really any way. I learned more things about using the camera, lighting, and editing but career wise, most teachers expect you to take photos of fruit baskets and hang things up on a gallery wall. I’m 100% not into it and get a lot of bad critiques from teachers due to not knowing how to handle someone who doesn’t shoot “fine art.” As I like to say, school is “Struggle City.”

How has being in college helped you advance your involvement in the music industry? Do you think the pros of being in both outweigh the cons?
School has done absolutely nothing for me as my advancement in this industry. My photography has gotten better but I feel like that would have happened even if I didn’t go to school. I’m not a fan of school, I’ve never liked being in school but at my age I feel like it’s necessary to go to college and come out with a degree. Nowadays without a degree its really difficult to get a good job and especially in the art/music industry its even harder. I’m really getting a degree as a backup plan if I can’t make a living with what I’m doing now.

Do you think it's been beneficial to start your career in the music industry while you're still in school?
I think it’s important to work towards a career when you have the fire in you to work extremely hard for what you want. If you don’t know what you want don’t try to put your life into something that you end up not wanting to do a year down the line. I’ve been in love with photography my entire life and music has been a huge part of my life as well. The idea to merge the two started when I was 13 and now I’m 20 still pursuing it because I love it. Seven years of dedication and hard work and I still have the fire in me to work for everything I want with no doubt in what I want.

What are your plans for after graduation?
After I graduate I really don’t know what I’m going to do. I’m hoping to get either a good enough connection with a label, management company or a magazine in the industry to get a full time job as a photographer or a good enough connection to tour with a band full time. If I don’t have a full time option by time I’m half way through my senior year, I’ll likely go back to California for a while and live at home while I look for a full time job. I’d prefer to stay in NYC but that may not be in the cards for me down the line.




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Monday, October 6, 2014

The College Experience with Asha Sing



>> >>  Hello, all! Let's keep this experience sharing going, shall we? In case you're wondering what this feature is for, here's a brief explanation of what I'm after:  The College Experience is my way of discussing the pros and cons of taking steps to have a career while still being a student, or how the desire to be involved with the music industry could interfere with the pursuit of a degree.  I'll be asking a selection of folks the same basic questions regarding their school, their role in the industry, their struggles, and their goals.  I'll also ask about each person's individual projects, whether they are photographers, musicians, aspiring publicists, writers, promoters, and the like. I think it'll be interesting to see how each of us deals with the difficulties of balancing  and prioritizing the various obstacles we face as students with big ambitions.

>> For the most part, The College Experience has dealt with writers, photographers, and the like, and I'm particularly excited to finally discuss the experience of being a musician while also being a student.  Today's feature highlights a talented musician by the name of Asha Sing.  You can view her latest video for "Satellite" below, then get to know the artist behind the song.




Please state your name, age, what school you attended, and what year you graduated.
Asha Sing , University of Miami, Graduated in 2013

When and how did you first get involved with the music scene?
I grew up in a very musical family. I first started really understanding and getting involved in the entertainment industry when I competed at the Amateur Night Talent Contest hosted at the famous Apollo Theater in Harlem, NY. I was crowned a winner and signed to the Carson Adler Agency the next day.

What was it like to first really get involved in the industry through winning a talent contest at the Apollo Theater? How was your reaction to really starting your career that way?
I didn't really understand what was going on at the time and I definitely didn't understand what a big deal it was. I was 16 years old when I competed. It was probably during my sophomore year of college, I really started to get the significance of the accomplishment and appreciate the benefits of what had happened through signing with the Carson Adler Agency.

Do you find that you have more or less free time generally now that you’ve graduated?
I definitely have a lot more free time to think and plan now that I'm out of school. I am able to put a lot more thought into my sets and vision for my shows.

What experiences have you had so far in the industry?
Too many to even name. I have interned with entertainment lawyer, Charlotte Towne, the Florida Chapter of the Recording Academy, Top 40 radio station Power 96, publishing company EMI CMG and professional theater company The Mosaic Theater.

When I wasn't interning, I was performing or working on writing projects. One of my most memorable performances was being a back-up singer and dancer for Shakira. She has had a huge influence on my music and incorporating my Indian culture into my sound. I made my first cut as a songwriter awhile back when Daddy Yankee put a song I wrote called "Lose Control" on his album. The song went on to be featured on MTV and VH1.

It seems as though you purposefully interned in all different sections of the music biz. How did those well-rounded experiences help you as an up-and-coming musician?
Absolutely. I wanted to be able to understand the different parts on the entertainment industry, develop contacts in each part and also figure out if I liked anything in particular. I learned that I really enjoyed my radio internship the most.

What was it like getting to perform with Shakira? How did that opportunity come about, and how did that factor in with your school work?
Performing with Shakira was life-changing for me. It helped me realize that I wanted to include my culture into my artistry the way Shakira did in her music. I received the opportunity through a friend at UM. Univision was looking for back-up singers and dancers. They didn't mention it was for Shakira, only that is was a paid gig. As a broke college student, the opportunity was tempting and I went from it. I didn't know I was performing for Shakira till the day before where we met and rehearsed with her. It didn't really affect my school work as it was only one performance.

Describe the feeling you had when you first heard a song you wrote on MTV & VH1. How did you react to not only being able to write a song for a successful artist, but to then see that song become successful in its own right?
I felt satisfied. I get a different feeling of accomplishment for my songwriting than I do when I'm performing. Songwriting is a much longer process and a lot of time and thought is put into creating a song so to see companies like MTV and VH1 choose something I wrote for a show they program was really gratifying and made me feel like I was on the right path.

Being actively involved in the music industry, how often were you tempted to skip class or put off an assignment in order to attend or play a show?
Temptation varied haha. Sometimes I would really get into a vibe during a writing session and I wouldn't want to stop. What if I couldn't get back into that magic place after class? What if this is a song that has a huge amount of potential? I was lucky enough to major in music so a lot of my assignments revolved around the projects I was already working on. Its tough to balance school work and your artistry but If you want to succeed at both (which I wanted) then you'll find a way.

Have you ever arranged your schedule based on music related obligations? 
Music related obligations are the story of my life. Even now, my schedule is constantly revolving around when my engineer or guitarist are available, when we can rehearse, when we can record etc. I have been in the position of school conflicting with music but if it was a music opportunity that I couldn't miss, I would just work it out with my teachers. Attending a music school had its perks especially when it came to performing. My teachers were really understanding of our music obligations.

What was one of the biggest obstacles you've faced while trying to progress your career while still in school? Did you face many tough obstacles like that, or did being in school help you take those next steps?
School overall helped me take the steps I needed to to launch my music. I didn't think so at the time but the network I developed there helped me tremendously.

How did being in college help you advance your involvement in the music industry? Do you think it's been beneficial to start your career / path in the music industry while you're still in school?
My college degree has helped me tremendously. The first benefit of pursuing a college degree were all of the internships. I met my producer and made my first cut as a songwriter through an internship. The second benefit of a college degree is of course getting a job. I work as a Promotions Coordinator for WHYI Y100, iHeart Media - one of the most powerful Radio/Media Companies in America.

What have you been up to since graduation?
After graduation I took 6 months off to release my debut single "Mercy" which landed at the no. 7 spot on Billboard's Hot Single Sales. I have just released my second single 'Satellite' which you can stream here and will be embarking on my first US Tour.

What are you most looking forward to with your upcoming (and first) US tour?
I am really excited to connect with fans on a more intimate level. During this tour, I speak to kids about my experiences, perform, do a Q&A, and meet each kid and take a picture with them, talk to them etc. It's much more intimate than a normal 15-30 minute set.

What would you say to someone debating how to pursue a career in the industry while still in school? 
If you can balance it, DO IT. If you can't balance a job, you have to intern. You just have to. The opportunities that have come out of interning have been life changing for me.

Is there anything else you’d like to add?
I'm really looking to collab and meet new artists so make sure to hit me up! AshaSingMusic@gmail.com.



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